Signal

Updated Sep 29, 14:20 UTC

Strategy Scorecard

Sep 2026, baseline to year end target

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Company Score: 61%Watch, +2 pts since Aug
KPIs On Track: 12of 29 scored
Weakest Perspective: 56%Product, 2 off track
KPI Status: 12On Track
11Watch
6Off Track
, 1 not scored yet

Perspective	Objective and KPI	Owner	Weight	Baseline	Value	Target	To Go	Change	Lagging Market	Progress
Financial 64%, Watch30% of score 2 off trackof 9 Recurring revenue funds what we build and who we hire next.	Grow Recurring Revenue3									76%, On Track
	, Higher is better		40%	$18.40M	$22.99M	$24.00M	$1.01M	0 points since last month	USUnited States73%, 0 of 10 markets off track	82%, On Track
	, Higher is better		35%	14.0%	17.6%	20.0%	2.4%	+2 points since last month	FRFrance44%, 1 of 10 markets off track	60%, Watch
	, Higher is better		25%	30.0%	38.8%	40.0%	1.2%	-1 points since last month	JPJapan79%, 0 of 10 markets off track	88%, On Track
	Protect Gross Margin3									55%, Watch
	, Higher is better		50%	74.0%	76.9%	79.0%	2.1%	+8 points since last month	JPJapan44%, 1 of 10 markets off track	58%, Watch
	, Lower is better		30%	14.0%	12.5%	10.0%	2.5%	-2 points since last month	CACanada22%, 8 of 10 markets off track	38%, Off Track
	, Lower is better		20%	2.4%	1.8%	1.6%	0.2%	0 points since last month	CACanada65%, 0 of 10 markets off track	75%, On Track
	Lower Cost to Serve3									58%, Watch
	, Lower is better		50%, the set adds to 90%	$9.40	$8.48	$8.00	$0.48	+9 points since last month	NLNetherlands45%, 1 of 10 markets off track	66%, Watch
	, Lower is better		25%, the set adds to 90%	18.0%	16.7%	15.0%	1.7%	0 points since last month	AUAustralia25%, 5 of 10 markets off track	43%, Off Track
	, Lower is better		15%, the set adds to 90%	7.2%	6.5%	6.0%	0.5%	0 points since last month	AUAustralia48%, 0 of 10 markets off track	58%, Watch
Customer 62%, Watch25% of score 1 off trackof 6 Teams stay when Signal answers their questions fast, week after week.	Activate and Retain Teams4									53%, Watch
	, Higher is better		35%	40.0%	47.2%	50.0%	2.8%	+4 points since last month	GBUnited Kingdom62%, 0 of 10 markets off track	72%, On Track
	, Higher is better		30%	38.0%	42.5%	48.0%	5.5%	-1 points since last month	USUnited States31%, 5 of 10 markets off track	45%, Watch
	, Higher is better		20%	58.0%	60.4%	66.0%	5.6%	+4 points since last month	SESweden20%, 10 of 10 markets off track	30%, Off Track
	, Higher is better		15%	41.0	-	52.0	-	-	-	-
	Support and Respond3									77%, On Track
	, Higher is better		50%	72.0%	78.8%	82.0%	3.2%	-7 points since last month	FRFrance58%, 0 of 10 markets off track	68%, Watch
	, Lower is better		30%	4.6	3.7	3.5	0.2	+9 points since last month	DEGermany66%, 0 of 10 markets off track	82%, On Track
	, Lower is better		20%	9.0	4.3	4.0	0.3	+4 points since last month	DEGermany88%, 0 of 10 markets off track	94%, On Track
Product 56%, Watch25% of score 2 off trackof 7 Fresh data and steady releases keep every report worth trusting.	Keep Data Fresh3									56%, Watch
	, Higher is better		45%	92.0%	95.6%	97.0%	1.4%	-6 points since last month	INIndia53%, 0 of 10 markets off track	72%, On Track
	, Higher is better		35%	68.0%	72.1%	78.0%	5.9%	+3 points since last month	USUnited States32%, 7 of 10 markets off track	41%, Off Track
	, Higher is better		20%	98.6%	99.2%	99.9%	0.7%	0 points since last month	USUnited States33%, 5 of 10 markets off track	46%, Watch
	Ship and Launch Right4									56%, Watch
	, Lower is better		30%	6.8	5.4	4.5	0.9	0 points since last month	FRFrance46%, 0 of 10 markets off track	61%, Watch
	, Higher is better		20%	98.1%	99.3%	99.5%	0.2%	+7 points since last month	FRFrance77%, 0 of 10 markets off track	86%, On Track
	, Higher is better		30%	70.0%	81.0%	90.0%	9.0%	-5 points since last month	JPJapan41%, 1 of 10 markets off track	55%, Watch
	, Lower is better		20%	3.8	3.6	2.8	0.8	0 points since last month	CACanada13%, 10 of 10 markets off track	20%, Off Track
People and Trust 59%, Watch20% of score 1 off trackof 7 Skilled, engaged teams and tight controls keep customer data in good hands.	Grow Engaged Teams4									73%, On Track
	, Higher is better		25%	12.0	21.4	24.0	2.6	+9 points since last month	CACanada61%, 0 of 10 markets off track	78%, On Track
	, Higher is better		25%	28.0%	34.2%	40.0%	5.8%	-6 points since last month	NLNetherlands30%, 3 of 10 markets off track	52%, Watch
	, Higher is better		30%	7.2	7.8	8.0	0.2	0 points since last month	NLNetherlands65%, 0 of 10 markets off track	75%, On Track
	, Lower is better		20%	9.0%	6.8%	6.5%	0.3%	+8 points since last month	AUAustralia75%, 0 of 10 markets off track	88%, On Track
	Protect Customer Data3									43%, Off Track
	, Higher is better		45%	46.0%	52.4%	60.0%	7.6%	-1 points since last month	GBUnited Kingdom36%, 6 of 10 markets off track	46%, Watch
	, Lower is better		35%	14.0	12.8	7.0	5.8	+3 points since last month	GBUnited Kingdom6%, 10 of 10 markets off track	17%, Off Track
	, Higher is better		20%	38.0%	55.8%	60.0%	4.2%	-1 points since last month	SESweden70%, 0 of 10 markets off track	81%, On Track

Company ScoreSep 202612 of 29 KPIs on track, 9 objectives		11owners	100%total	12on track	11on watch	6off track	1no actual	+2 points since last month pts since Aug	GBUnited Kingdom60%, 0 of 10 markets off track 0 of 10 behind	61%Watch

Blue figures are inputs. Click one to edit, paste a range, Ctrl Z to undo.On Track 70% or moreWatch 45% or moreOff Track under 45%

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